WhoGary Cooke’s life is dedicated to creativity. For nearly 30 years he ran a successful agency in London, before starting Cooke With An E in 2011. He lives in Oxfordshire, UK with his wife and 3 year old daughter, who both keep him young and his feet on the ground!
I grew up believing ideas are what mattered most. Great ideas do not happen by accident but by exploring different ways of doing things – making new connections. Thinking of what is possible, keeps me awake at night and gets me out of bed every morning.
You can’t be a leading brand by doing what everybody else does. But being innovative and embracing creativity can be scary. Logic and gut instinct don’t often go hand-in-hand, yet fresh ideas and new ways of presenting what you do will help differentiate you from the competition.
We live in a world that is becoming more fluid and flexible – where a person works isn't always in an office. My working world can be anywhere, though you can always contact me anytime.
A life in design isn’t a 9-5 job. Creativity presents itself across all aspects of life. Here are ideas and thoughts on a few of them.
