The Banking Software Company
Temenos is the leading provider of banking software systems to retail, corporate, universal, private, Islamic and microfinance & community banks. Their brand identity needed a major overhaul and applying to everything they do. The square world symbol is a mandatory.
The square world had been very badly drawn and the first task was to redesign the logotype. From this a theme of squares, pixels and grids emerged. For the product brochures a theme was developed using the product title to create a typographic DNA effect. The business was divided into 6 verticals for which we created symbols and a colour coding system.
Until the brand refresh the Temenos collateral looked amateurish and lacked any credibility. With their new branding they can now confidently lay claim to being a world leader in their sector.