Awards
As a kid I dreamed of winning a Blue Peter badge – I never did.
As a student I won lots of competitions including an International typeface competition and an entry in D&AD.
At Horseman Cooke and Open Agency (pre Cooke With An E), we entered awards occasionally. In 1989 we won a Clio for redesigning the packaging for John Player Special (JPS) cigarettes when it was a cool brand. Nowadays of course working for a tobacco company would be unthinkable. Back then they didn’t even have health warnings on the packs! Talking about things that are bad for your health – in the mid-morning martinis and smoke infused TV series, Mad Men – I was intrigued to see how much Clio awards once meant, when Don Draper picked one up in Series 4. We also won a Design Week Award, were nominated for a DBA Effectiveness Award for Royal Mail and got the odd thing in D&AD when we remembered to enter.
In July 2012 HOW Design voted this website in its Top 10 Websites for Designers.
Awards are nice but they’re not something that drives what I do. My reward is success for my client, knowing I’ve produced the very best that I can for them.