• A designer who builds successful brands with bright ideas, clear thinking and intelligent design.



Tuesday 12th December 2017

Dee Cooper

Brand identity for a branding expert!

The brief
When Dee Cooper, Product & Service Director at Virgin Atlantic Airways, left to set up her own Consultancy, she asked me to create an identity for her new business that demonstrated the diversity of her brand experience.

The idea
Decide is the name of Dee’s company. Everything that she represents is graphically expressed in the logostyle – her name, identity and enquiring nature. The type was specially drawn to add uniqueness to the design. The theme is followed through to all Decide’s collateral.

The effect
A versatile personal brand identity that shows confidence and versatility.