Brand identity for a branding expert!
When Dee Cooper, Product & Service Director at Virgin Atlantic Airways, left to set up her own Consultancy, she asked me to create an identity for her new business that demonstrated the diversity of her brand experience.
Decide is the name of Dee’s company. Everything that she represents is graphically expressed in the logostyle – her name, identity and enquiring nature. The type was specially drawn to add uniqueness to the design. The theme is followed through to all Decide’s collateral.
A versatile personal brand identity that shows confidence and versatility.