Sometimes you can try too hard to be different!
diffference.com is a website that was launched to promote myself after starting up Cooke With An E Ltd.
It seemed like a good idea at the time... but it’s very difficult to spell words incorrectly intentionally! What I originally conceived as the brand’s strength became it’s weakness. Virtually everyone spelt diffference correctly (incorrectly), even though I created some very well-received promotional material focusing on the 3 f’s to sell the idea. It’s important to know if something isn’t working and change the plan. After 6 months I decided to promote Cooke With An E (previously my Blog) as my main brand, though I still have a fondness for diffference.