The art of self defence
Jordan Mixed Martial Arts is involved in training, events organisation, MMA centres, fitness centres, fight-wear shops, army training and consulting. They are also responsible for training the entire Jordanian Armed Forces and the majority of the Darak Forces. They needed a strong identity that could be applied across a wide range of collateral and merchandise – from clothing to stationery.
A powerful symbol that uses the initials of Jordan Mixed Martial Arts to create the distinctive seven pointed star as it appears on the Jordanian flag. Bold typography compliments the symbol and can be used as a holding device for imagery. The flexiblilty of the branding allows it to be used in a variety of configurations – portrait and landscape.
A dynamic identity that is recognised in Jordan as the premier mixed martial arts authority.