• A designer who builds successful brands with bright ideas, clear thinking and intelligent design.

Tuesday 14th August 2018


The art of self defence

The brief
Jordan Mixed Martial Arts is involved in training, events organisation, MMA centres, fitness centres, fight-wear shops, army training and consulting. They are also responsible for training the entire Jordanian Armed Forces and the majority of the Darak Forces. They needed a strong identity that could be applied across a wide range of collateral and merchandise – from clothing to stationery.

The idea
A powerful symbol that uses the initials of Jordan Mixed Martial Arts to create the distinctive seven pointed star as it appears on the Jordanian flag. Bold typography compliments the symbol and can be used as a holding device for imagery. The flexiblilty of the branding allows it to be used in a variety of configurations – portrait and landscape. 

The effect
A dynamic identity that is recognised in Jordan as the premier mixed martial arts authority.