Felicity Heavenor is an artist. It’s very hard to describe how her process of creation works. There is a spiritual dimension to her creativity and many have talked about the immensely healing aspect of her work. A simple but elegant online presence is needed to showcase her paintings to a wider audience.
Specially drawn letterforms reflect the ethereal nature of Felicity’s paintings. Selected pieces are used as a background canvas for the logo. The look & feel is echoed in the Paintings from the Angels logo, her website and stationery.
The identity and online presence establishes Felicity as a major artist and helps promote her work to private clients and galleries internationally.