• A designer who builds successful brands with bright ideas, clear thinking and intelligent design.

Tuesday 14th August 2018

PGA Swing Guru

Helping golfers become better players with innovative mobile technology

The brief
PGA Swing Guru is a Golf App designed in partnership with the Professional Golfers Association. Create a brand and online 'look & feel' that enhances the personality and effectiveness of this innovative new app. Promote the app via Social Media. Target audience: all players and coaches.

The idea
A symbol that depicts the arc of a golf swing and ball. The symbol works across a variety of media from digital to merchandise. Players and coaches who sign up with Swing Guru can login to their own Locker area where they can upload, download and access data of their golfing stats. With regular visits to the site it’s important that it remains fresh so the homepage is always different with interchangeable banners and images.

The effect
A brand and product destined to climb to the top of the Golf App World Rankings.