• A designer who builds successful brands with bright ideas, clear thinking and intelligent design.

Tuesday 14th August 2018

First, second and third helpings

Rewriting the ways recipes are written

The brief
You know how much I love food. I’ve collected together a whole load of recipes that are to die for! Let’s design a book – but the recipes have got to be easy to follow. Kim Soudavar.

The idea
There’s nothing more frustrating when following a recipe, than to discover you’re missing a vital ingredient. In the cookery books I designed for Kim, the layout combined the instructions and the ingredients. A quick scan would reveal the ingredients and make the making of the dish easier. For every book I’d spend a hectic week with Kim at her beautiful villa in Sotogrande, southern Spain. She would cook – I would click away with my hand-held Leica – we’d both eat – drink and while Kim took her Siesta, I’d be downloading, retouching and designing. It was a lot of fun.

The effect
I’ve designed 3 books for Kim – the third and last being the most controversial – very little food was actually shown – the premise being it was all so delicious it was eaten before I had the chance to photograph it! However it proved to be a recipe for success, raising thousands of euros for Cominidad Terapéutica Montenegral – a residential centre helping young male addicts in Southern Spain.