A specially designed typeface can differentiate your brand as much as a symbol or logotype.
I designed my first typeface (Garbo), when I was a student – it won an international typeface competition organised by Mecanorma. From that moment I fell in love with type.
As a packaging designer in the 80s many of the products I designed incorporated bespoke typography, although rarely was a full font designed. For the corporate world, big brands and advertising campaigns, a specially created typeface can really differentiate you from your competitors.
I have designed many typefaces for clients that are as unique as they are.
Making a comeback
Garbo, the typeface I designed as a student back in the seventies seems to be appearing in the coolest places! On the über cool Swedish fashion magazine Bon, where it's used as their masthead and twice (one a variation of) on the V&A Bowie Poster.